Trabalho em anais de congressos: “Bossa Nova as an Object of Cultural Tourism in Rio De Janeiro” (17ª International Conference on Arts and Cultural Management)
Autores Ingrid Bückmann; Isabella Perrotta.
Breve resumo: Using the musical genre Bossa Nova as an example, which originated in the coastal region of Rio de Janeiro in the late 1950s, this research explores how cities can leverage their authentic cultural production to shape their identity and, consequently, enhance tourism. Whether internally, to generate a sense of belonging among their inhabitants, or externally, in gaining recognition and strengthening their image, economy, and politics. The theoretical framework draws on concepts of soft power (Nye, 2005), nation branding (Anholt, 2008), and cultural and creative tourism (Richards; Raymond, 2000), in addition to historical information. Starting from the premise that the lyrics of Bossa Nova songs celebrated Rio de Janeiro, this work proposes tourist itineraries based on these lyrics. Laurence Bardin’s content analysis technique (Bardin, 2016) was used to classify words from all the Bossa Nova songs.